A new look for our bottles

Starting from last fall we started to change all the labels of our local wines. Grechetto, Montefalco Rosso, Montefalco Sagrantino and Passito will all have a brand new look.

In imagining the new labels, we started from the place where we live, Montefalco, from one of the most well-known frescoes and to which we are most attached. It is known as the one depicting the four evangelists, and it is probably the last one painted by Benozzo Gozzoli in Montefalco. It is, in fact here, in our area, that the famous painter worked during one of the most profitable phases of his life, leaving us countless and beautiful testimonies, still intact in their splendor. In this specific view that occupies the entire surface of the vault of the Chapel of San Girolamo inside the Church of San Francesco, in the town center of Montefalco, are represented Matteo, Marco, Luca, and Giovanni together with the symbols to which they are always associated: a winged man, or an angel, a lion, an ox, and an eagle.

From here, we started to talk about our bond with the territory even before the wine. Four, like the evangelists, bearers of joy, and four like our first labels, the wines with which we started and which still define our “being” Montefalco.